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Customer-centricity: More than Responding to Needs

Updated: Apr 7, 2021

Being customer-centric is an important aspect of business agility.

This short video clarifies the misunderstanding that customer-centricity is just about responding to customer needs and requests. It's so much more!

Being customer-centric envisions a bold new world for your customers. Knowing them very well, and knowing what resonates with them—without having to ask them—changes everything.



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I'm Ahmed Sidky.

As a seasoned practitioner of business agility, I want to share these insights with the world.

Chances are, I’ve gone through what you’re going through. I can help you out.

Use these resources. Study them to help you learn business agility. Share them freely with your colleagues.

When you’re ready—


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